jonathanfry plc
Investment Management Tel: 01748 825971    Fax: 01748 825498    Email: advice@jonathanfry.co.uk

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Our approach to Integrated Investment Management

Fundamentally, our approach is based upon the belief that asset allocation should be carefully matched to personal circumstances.

For example, it will typically be necessary to maintain a cash reserve, which is available at relatively short notice. Our Dynamic Cash Management Service is an ideal solution.

A significant proportion of overall wealth may be regarded as being of a medium to longer term nature. The principal concern may be wealth preservation, and to protect the real value of capital against the effect of inflation and erosion by taxation. Adopting a balanced, multi asset class, approach may provide the most appropriate means of preserving wealth without undue volatility. Our Structured Advisory and Discretionary Investment Management Services are designed for medium to longer term investors.

A number of our clients wish to take an active interest in the investment of their capital, and may wish to adopt a rather more adventurous, or opportunistic approach, often with a more limited proportion of their overall wealth. We have created an innovative solution, our Tactical Advisory Service as a cost effective solution to enable clients to execute their own ideas or consult us whenever necessary.

Investment institutions often label their clients as having a "lower risk", "balanced", or "adventurous" attitude to investment risk.

In practice, we believe that such an approach is too simplistic, particularly for those individuals and families who have more significant assets, which may have a variety of risk profiles and potential time horizons.

A key concept underlying our Integrated Investment Management approach is generally to avoid applying a single, narrow, label to an individual or family we advise. Rather, we prefer to identify "silos" of assets and investments, and apply the appropriate category of individual risk. Our Integrated Investment Management approach begins by building a proper understanding of our clients' total assets and investments. The next step is to understand their attitude to investment risk, and to seek to "match" their investment strategy to their specific goals, objectives and liabilities.

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Richmond: Gallowfields House, Fairfield Way, Richmond, North Yorkshire, DL10 4TB  London: 42 Berkeley Square, London, W1J 5AW & Unit 1, Utopia Village, 7 Chalcot Road, London, NW1 8LH